Herodotus, 1.59

“After that, [Hippokrates] had a son named Peisistratos. Then the Athenians on the coasts were in strife with those who lived inland and Megakles, the son of Alcmeôn, was the leader of the first group, and Lykourgos the son of Aristolaidos was the leader of the inlanders.

Peisistratos, because he had designs on a tyranny, led a third faction; after he gathered his partisans and claimed to be a defender of the heartland-Greeks, he enacted the following plans. He wounded himself and his mules and then drove his wagon into the marketplace as if he had fled enemies who wished to kill him as he was traveling to the country.

Because of this, he asked the people for a bodyguard under his power, since he had previously earned good repute as a general against the Megarians when he took Nisaia and displayed many other great accomplishments. The Athenian people, utterly deceived, permitted him to choose from the citizens men three hundred men who were not spear-bearers under Peisistratus but club-carriers: for they followed behind him, carrying clubs. Once these men rebelled with Peisistratos, they occupied the acropolis.”

γενέσθαι οἱ μετὰ ταῦτα τὸν Πεισίστρατον τοῦτον, ὃς στασιαζόντων τῶν παράλων καὶ τῶν ἐκ τοῦ πεδίου ᾿Αθηναίων, καὶ τῶν μὲν προεστεῶτος  Μεγακλέος τοῦ ᾿Αλκμέωνος, τῶν δὲ ἐκ τοῦ πεδίου Λυκούργου <τοῦ> ᾿Αριστολαΐδεω, καταφρονήσας τὴν τυραννίδα ἤγειρε τρίτην στάσιν, συλλέξας δὲ στασιώτας καὶ τῷ λόγῳ τῶν ὑπερακρίων προστὰς μηχανᾶται τοιάδε· τρωματίσας ἑωυτόν τε καὶ ἡμιόνους ἤλασε ἐς τὴν ἀγορὴν τὸ ζεῦγος ὡς ἐκπεφευγὼς τοὺς ἐχθρούς, οἵ μιν ἐλαύνοντα ἐς ἀγρὸν ἠθέλησαν ἀπολέσαι δῆθεν, ἐδέετό τε τοῦ δήμου φυλακῆς τινος πρὸς αὐτοῦ κυρῆσαι, πρότερον εὐδοκιμήσας ἐν τῇ πρὸς Μεγαρέας γενομένῃ στρατηγίῃ, Νίσαιάν τε ἑλὼν καὶ ἄλλα ἀποδεξάμενος μεγάλα ἔργα. ῾Ο δὲ δῆμος ὁ τῶν ᾿Αθηναίων ἐξαπατηθεὶς ἔδωκέ οἱ τῶν ἀστῶν καταλέξασθαι ἄνδρας τριηκοσίους οἳ δορυφόροι μὲν οὐκ ἐγένοντο Πεισιστράτου, κορυνηφόροι δέ· ξύλων γὰρ κορύνας ἔχοντες εἵποντό οἱ ὄπισθε. Συνεπαναστάντες δὲ οὗτοι ἅμα Πεισιστράτῳ ἔσχον τὴν ἀκρόπολιν. ῎Ενθα δὴ ὁ Πεισίστρατος

Plutarch, Precepts of Statecraft 802 E

“Public leadership comes from persuading people through argument. But manipulating a mob in this way differs little from the capture and herding of stupid animals.”

δημαγωγία γὰρ ἡ διὰ λόγου πειθομένων ἐστίν, αἱ δὲ τοιαῦται τιθασεύσεις τῶν ὄχλων οὐδὲν ἀλόγων ζῴων ἄγρας καὶ βουκολήσεως διαφέρουσιν.

Herodotus, 1.60

“Once Peisistratos accepted this argument and agreed to these proposals, they devised the dumbest plan for his return that I can find, by far, if, even then, those in Athens, said to be among the first of the Greeks in wisdom, devised these things. (From antiquity, the Greek people have been set apart from barbarians by being more clever and freer from silly stupidity).

In the country there was a Paianiean woman—her name was Phuê—and she was three inches short of six feet and altogether fine looking. After they dressed her up in a panoply, they put her in a chariot, and adorned her with the kind of scene which would make her a completely conspicuous sight to be seen. Then they drove her into the city, sending heralds out in front of her, who were announcing after they entered the city the words they had been assigned, saying something like “O Athenians, receive Peisistratos with a good thought, a man Athena herself honored beyond all men as she leads him to her own acropolis.”

They went everywhere saying these things. And as soon as the rumor circulated among the people, they believed that the woman was Athena herself: then they were praying to the woman and were welcoming Peisistratos!

After he regained the tyranny in the way I have narrated, Peisistratos married the daughter of Megakles in accordance with the agreement they made. But because he already had young sons and since the family of the Alkmeaonids were said to be cursed, he did not wish to have children with his newly wedded wife, and he was not having sex with her according to custom…”

᾿Ενδεξαμένου δὲ τὸν λόγον καὶ ὁμολογήσαντος ἐπὶ τούτοισι Πεισιστράτου, μηχανῶνται δὴ ἐπὶ τῇ κατόδῳ πρῆγμα εὐηθέστατον, ὡς ἐγὼ εὑρίσκω, μακρῷ  (ἐπεί γε ἀπεκρίθη ἐκ παλαιτέρου τοῦ βαρβάρου ἔθνεος τὸ ῾Ελληνικὸν ἐὸν καὶ δεξιώτερον καὶ εὐηθείης ἠλιθίου ἀπηλλαγμένον μᾶλλον), εἰ καὶ τότε γε οὗτοι ἐν ᾿Αθηναίοισι τοῖσι πρώτοισι λεγομένοισι εἶναι ῾Ελλήνων σοφίην μηχανῶνται τοιάδε. ᾿Εν τῷ δήμῳ τῷ Παιανιέϊ ἦν γυνή, τῇ οὔνομα ἦν Φύη, μέγαθος ἀπὸ τεσσέρων πήχεων ἀπολείπουσα τρεῖς δακτύλους καὶ ἄλλως εὐειδής. Ταύτην τὴν γυναῖκα σκευάσαντες πανοπλίῃ, ἐς ἅρμα ἐσβιβάσαντες καὶ προδέξαντες σχῆμα οἷόν τι ἔμελλε εὐπρεπέστατον φανέεσθαι ἔχουσα, ἤλαυνον ἐς τὸ ἄστυ, προδρόμους κήρυκας προπέμψαντες, οἳ τὰ ἐντεταλμένα ἠγόρευον ἀπικόμενοι ἐς τὸ ἄστυ, λέγοντες τοιάδε· «῏Ω ᾿Αθηναῖοι, δέκεσθε ἀγαθῷ νόῳ Πεισίστρατον, τὸν αὐτὴ ἡ ᾿Αθηναίη τιμήσασα ἀνθρώπων μάλιστα κατάγει ἐς τὴν ἑωυτῆς ἀκρόπολιν.» Οἱ μὲν δὴ ταῦτα διαφοιτῶντες ἔλεγον, αὐτίκα δὲ ἔς τε τοὺς δήμους φάτις ἀπίκετο ὡς ᾿Αθηναίη Πεισίστρατον κατάγει, καὶ <οἱ> ἐν τῷ ἄστεϊ πειθόμενοι τὴν γυναῖκα εἶναι αὐτὴν τὴν θεὸν προσεύχοντό τε τὴν ἄνθρωπον καὶ ἐδέκοντο Πεισίστρατον. ᾿Απολαβὼν δὲ τὴν τυραννίδα τρόπῳ τῷ εἰρημένῳ ὁ Πεισίστρατος κατὰ τὴν ὁμολογίην τὴν πρὸς Μεγακλέα γενομένην γαμέει τοῦ Μεγακλέος τὴν θυγατέρα. Οἷα δὲ παίδων τέ οἱ ὑπαρχόντων νεηνιέων καὶ λεγομένων ἐναγέων εἶναι τῶν᾿Αλκμεωνιδέων, οὐ βουλόμενός οἱ γενέσθαι ἐκ τῆς νεογάμου γυναικὸς τέκνα ἐμίσγετό οἱ οὐ κατὰ νόμον.